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Independent · small runs · demo build

Clothes for the long wear.

Small-run fashion, cut for bodies and lives we know. Every piece is numbered, every fabric is traced to the mill, every size is sampled on four different figures before it reaches the rail. If you love it, buy it; if you don't, send it back — we'll re-home it the same week.

1,240
Pieces made / per drop
4 figures
Every size, sampled
12 mills
Named on every tag
Fall drop 04

The Olive Edit,
twelve pieces only.

A capsule built around a single colour story — warm olive, biscuit, bone. Cut once, sampled on four figures, numbered on the label.

New
The Long Overcoat
Wool / cashmere$488
04 / 40
Belted Trouser
Italian wool$248
Low stock
Shirt No. 7
Japanese poplin$168
Made to order
Knit Dress
Superfine merino$328

Every piece traceable to the mill · size-inclusive · mistakes we re-make, always

The Edit — Issue 04

What "small batch"
actually costs.

We broke down the cost of Shirt No. 7 — mill to button. The pattern-maker earned $38. The sewist earned $52. The mill charged $44 per yard for cotton that takes nine weeks to weave. We kept $27. The shirt retails at $168. That is small batch, and here's the math in full.

  • Published prices — every item lists its costs on the care tag.
  • Named makers — the seamstress who made yours signs the inside hem.
  • Six-month rewear — bring it back, we'll re-finish it, free.
  • No wholesale — every sale is yours to us. No middle margin.
iOS + Android

The store in your pocket.

App-only drops land a week before the site. Save a look, try it on in AR, swipe through the lookbook. Early access to restocks, fit memory, and a private stylist from your contacts.

No pop-ups, no discount-wheels, no emails the next day asking if you forgot. Just a clean storefront that remembers what fit you, what didn't, and what's coming back.

Fit memory

Tell us what fit once, the app filters the catalogue to what'll fit again.

App-only drops

Early access Thursday night, before the site goes live Friday noon.

AR try-on

Hold the phone up, see the piece on you before you buy — works on any recent iPhone or Android.

Wish list + drop alerts

Favourite a look, we ping you if it restocks in your size. Nothing else.

YOURBOUTIQUEBag · 2
Long Overcoat
Your fit · US 6 · 5'7"
Long Overcoat · Olive · US 6Buy $488
What we'd add next

The build
grows with your line.

This launch storefront is the foundation. These are the layers we add as your drops, customers and operations grow.

Phase II · revenue

Wardrobe subscription

One piece a quarter, auto-paused if the fit isn't right. Retention tool, not a gimmick.

3 weeks
Phase II · ops

Inventory + waitlist

Shopify / Square / custom — waitlist auto-fills when a return restocks a size.

2 weeks
Phase II · fit

Fit quiz + tailor notes

3-question quiz → catalogue filtered to what'll fit. Tailor-note on each piece from the pattern-maker.

3 weeks
Phase III · reach

Stylist book

Private in-store stylists bookable from the app. 60-min slots, photos and fit notes kept on file.

3 weeks
Phase III · sustainability

Rewear & resale

Sell a piece back to us; we refinish and resell. Store credit or split with the original buyer.

5 weeks
Phase III · content

Lookbook videos

Editorial reels + behind-the-seams films, shoppable from hotspot tags on every scene.

4 weeks
Phase IV · insight

Owner dashboard

Drop-level margin, size-sell-through, return reasons. The numbers that inform next season's run.

4 weeks
Phase IV · reach

Trunk shows & pop-ups

Calendar + RSVPs in-app. Private shopping windows for top customers.

3 weeks
Phase IV · i18n

Multi-currency + EU shipping

Localised pricing, duties-in tax compute, EU returns hub in one country.

3 weeks
This is a demo

Like this storefront? Yours will be better — because it’ll be yours.

The YOURBOUTIQUE site you just scrolled is a taste of what we can build for a fashion boutique with a shoppable app. When you hire us we design the entire thing around your business, your voice, your customers, and your taste — never a template. You pay only if you love what we ship. If not, walk away. No deposit, no deck, no hard sell.

We reply within 24 hours · no deck, no deposit
Web · iOS · Android · Admin · Everything owned by you